87 | Building Smarter Relationships | Brooke Fiumara

from Jake Gallen's Guest List · host Brooke Fiumara

Brooke Fiumara is the Co-Founder & Co-CEO of OPTX, a gaming technology which creates customizable software solutions to improve operator performance and ultimately create a better guest experience. OPTX is a tool to help casino operators understand their players and their property to drive an increase in revenue, profitability, and guest satisfaction. Brooke Fiumara is a UNLV graduate who dove into the casino industry upon graduation. She has held multiple positions across the advertising, marketing, and public relations department, with her last position as the Chief Marketing Officer for Warner Gaming, before leaving to Co-Found OPTX. |BrookeFiumara|-OPTX.com-Brooke Fiumara |JakeGallen|-Instagram-Twitter-Facebook-Linkedin|TimeStamps|0:00 - Introduction1:55 - Casino Data Analytics3:10 - Story of OPTX5:41 - What type of Data is OPTX collecting?7:18 - What's in it for the players?9:43 - Is the software compatible with existing platforms? 12:17 - Revenue Generating vs. Revenue Saving14:30 - Loyalty Rewards Programs 17:17 - Technology Adoption21:00 - Efficiency & Optimization23:56 - Local Vegas Casinos 26:13 - Brooke's Hospitality Story 33:50 - Data Driven Decisions38:40 - Value-Driven Creation 41:52 - OPTX "AHA" Moment! 46:00 - Overcoming Obstacles 53:00 - Constructing Team Culture 1:01:45 - OPTX Goals in 2021 & Beyond1:05:10 - What does Las Vegas mean to you?|LISTEN and SUBSCRIBE to the platform of your choice|-Apple Podcasts-Spotify-Google Podcasts-Amazon Podcasts-Youtube (VIDEO RECORDINGS)

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This episode was published on February 4, 2021.

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