87. Gabby Leibovich, Catch.com.au // The Marketing & Sales Strategies That Will Catapult Your Business's 2022 Success, Taught By $1 Billion Founder

Want to know the best ways to take advantage of the incoming economic upturn for your business in 2022, whether you're just starting out or have been in business for a few years? Learn exactly how to do this by replicating the marketing and sales strategies that have brought success to Gabby Leibovich, the Co-Founder of multiple businesses whose exits add up to a total of $1 BILLION, on this week's episode of The Make It Happen Show.   With lessons from Catch of the Day (now Catch.com.au), EatNow (merged with Menulog), Scoopon, and Luxury Escapes, Gabby's wealth of knowledge spans across multiple areas including being disruptive and innovative, invoking FOMO in business, the power of discounting, how to better understand your business' DNA, getting featured on A Current Affair, and so much more.   If you want to get 'lucky' in the New Year by knowing exactly how to take advantage of the increasing consumer spending, this is the episode for you. Check it out.   Timestamps: 2:02 - Is there such a thing as luck in business? 4:11 - Why now is the best time in business and opportunities 7:06 - How to use FOMO (fear of missing out) to elevate your marketing 9:31 - How to drive good volumes of sales as businesses reopen 10:48 - Turning demand to repeat consumer base 11:50 - The importance of being a trumpeter of your business 12:48 - How to build reputable PR and hone relationships with reporters 16:21 - How to hone and train intrapreneurs in business