87: How Davey Jones Is Flipping the Script on Pop-Ups and Lead Gen

What do theology, wedding photography, and email list-building have in common? Davey Jones.This week, Nata sits down with Davey Jones — CEO of Badao, the powerful lead generation tool formerly known as Sumo. They get into the nitty gritty of pop-ups (yes, the ones people love to hate) and why they’re actually your best friend if you use them right. Davey shares what he’s learned running multiple agencies, managing millions in ad spend, and now spearheading a product rebrand that’s gaining major traction.You’ll learn how to make forms and pop-ups people want to fill out, why knowing your customer is the foundation of all good marketing, and how to structure your time if you’ve got your hands in a few different businesses. Bonus: the surprisingly polarizing story behind the name “Badao.”Takeaways:Pop-ups work when they’re helpful, not annoyingTemplates make it easy to get started with lead genFocused time and creative margin are key to running multiple projectsGood copy = answering “Can you really do this for someone like me?”Links:Start your free Badao account: https://www.bdow.comConnect with Davey: @daveytjonesySupport the show