87. How Patagonia became Patagonia with Vincent Stanley

Patagonia’s purpose is clear: It’s in business to save our home planet. And that clarity’s been present almost since day one of the iconic outdoor clothing and gear company. But how and why was that anchoring mission adopted from the jump? And how has the nearly 50-year-old organization evolved its practices to support its resolute pledge to sustainability? Luckily, there’s someone with answers to these questions: Vincent Stanley is Patagonia’s Director of Philosophy and co-author with Yvon Chouinard of The Responsible Company. In this episode of Brave New Work, Aaron Dignan and Rodney Evans speak to Vincent about Patagonia’s better-known successes, lesser-known failures, the experiments it’s had to flex during the pandemic, and what a responsible company of the future can and should look like. Learn more about Vincent and Patagonia: On LinkedIn At Patagonia's website By reading The Responsible Company Mentioned references: X-Acto knife B Corp Yvon Chouinard tagua nuts beginner's mind greenwashing 9/80 work week Andy Rivkin, environmental writer Unilever Danone Let My People Go Surfing, book by Yvon Chouinard Our book is available now at bravenewwork.com We want to hear from you. Send your thoughts and feedback to [email protected] Looking for some help with your own transformation? Visit theready.com