EPISODE · Aug 9, 2025 · 24 MIN
#87 How to Win Clients From Other People’s Audiences
from Serve First, Sell Later Marketing · host Sylvia Garibaldi
Send us Fan MailYou’ve probably heard that the only way to grow your practice is to start building your own audience from scratch—great news: that’s not your only path. In this episode of the Serve First, Sell Later Marketing Podcast, we explore smarter, more efficient ways to stretch your reach without starting at zero. You’ll learn how to step onto existing stages where your ideal clients are already paying attention, approach hosts with pitches that feel helpful—not salesy—and turn that single appearance into weeks of content, inspiration, and new connections working behind the scenes. By the end, you’ll see how one authentic moment of service can open doors, expand your credibility, and create marketing momentum that lasts long after the mic goes silent!Inside this episode, you’ll learn:01:24 The Audience-Building Challenge01:42 Why Leveraging Other People’s Platforms Works03:34 How to Find the Right Shows07:42 Crafting a Pitch That Gets a Yes11:26 Making Your Guest Spot Memorable15:12 Repurposing for Maximum Impact19:32 Final Takeaways Resources:Feeling stuck about how to grow your practice, book a free strategy call here.#85 Turn One Webinar Into Clients#70 How To Use LinkedIn To Get Booked As A Speaker#8 How to Use Virtual Stages To Bring In New Clients#7 Beyond Webinars: Secrets To Take Your Online Events from Ordinary to ExtraordinaryClick here and don’t forget to hit the "Follow" button so you never miss a new episode!Download Free Guide: How Lawyers and Mediators Can Attract More Ideal ClientsWant more insights like this? Sign up for our newsletter.Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on LinkedInJoin our online communitySubscribe to my YouTube channel
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Send us Fan Mail You’ve probably heard that the only way to grow your practice is to start building your own audience from scratch—great news: that’s not your only path. In this episode of the Serve First, Sell Later Marketing Podcast, we explore smarter, more efficient ways to stretch your reach without starting at zero. You’ll learn how to step onto existing stages where your ideal clients are already paying attention, approach hosts with pitches that feel helpful—not salesy—and turn ...
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#87 How to Win Clients From Other People’s Audiences
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