#87 Innovation Salon: Rita McGrath + Fred Dust - 62 Min

This vibrant discussion held in the summer of 2022 focused on innovation, design, strategy and communication. Rita Gunther McGrath is a best-selling author, a sought-after speaker, and a longtime professor at Columbia Business School. She is widely recognized as a premier expert on leading innovation and growth during times of uncertainty. Rita has received the #1 achievement award for strategy from Thinkers50 and has been consistently named one of the world’s Top 10 management thinkers. As a consultant to CEOs, her work has had a lasting impact on the strategy and growth programs of Fortune 500 companies. Rita is the author of the best-selling The End of Competitive Advantage and Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen. ----- Fred Dust is the founder of Dust&Co and works at the intersection of business, society and creativity. As a designer, author, educator, consultant, trustee, and advisor to social and business leaders, he is one of the world’s most original thinkers, applying the craft and optimism of human-centered design to the intractable challenges we face today. Using the methodology in his book Making Conversation, he has been working with The Rockefeller Foundation to explore the future of pressing global needs. As a former Global Managing Partner at the acclaimed international design firm IDEO, Fred works with leaders and change agents to unlock the creative potential of business, government, education, and philanthropic organizations.