87- Lululemon - Business Design Teardown

One of the best ways to learn about business is to find a topic or product you love, and dive into the business side of it. Whether it’s your favourite footwear brand, sports team, hotel chain or streaming provider, we all have businesses we’re fascinated by, care about, or affiliate ourselves with.  And few disciplines make these connections with their favourite brands like designers! So, in this new d.MBA podcast format, we’re tearing down some designer favourites. From finances to strategies, and from brand-building to competitive areas; we’ll shine a light on the factors that make these businesses work. For this first episode we put luxury athleisure brand Lululemon under the microscope as Alen, Franz and Tom discuss... How Lululemon invented a whole new product category (and owned it!) Why timing and finding a niche are so critical to Lululemon’s success Challengers in the athleisure space… Who are the competition? Lululemon’s incredible growth, and how it outperforms more well known brands The threats to Lululemon’s long term success vs the ways it could continue to win     www.d.mba/minimba