87% of Agents Fail. Here's What the Other 13% Do Differently | Lance Billingsley

Top performers don't avoid failure—they outlearn it. Former Tom Ferry coach and Navi Title VP Lance Billingsley reveals how the 13% win by focusing hard, iterating fast, and executing with discipline. In this episode, you'll hear how to pick one growth lever, master it, and scale without burning out. Why 87% of agents fail—and what the 13% do differently The FIRE framework (Focus, Initiative, Resiliency, Execution) and the four-burner analogy Shotgun vs. sniper marketing: master one channel, then delegate Teams as "neighborhood groups" and why brokerages struggle to systematize success Real-world playbooks: geo-farming at scale vs. social/video domination The "one deal pays for it" myth and how to think about ROI and runway Using AI to shorten feedback loops and fail faster Lance's book, "The 13%": https://www.amazon.com/13-estate-professionals-fail-dont/dp/B0GYWD1WFT The 13% Podcast: https://www.youtube.com/@UC2vOTxldMpFBSE4eXuBqgiA Lance on Linkedin: https://www.linkedin.com/in/lance-billingsley-883038125 Lance's Instagram: https://www.instagram.com/lance.billingsley/  📖 Get updates on the new team‑building book: http://remindermedia.com/teambook ⭐️ Join the $100M Team Mastermind (Sept 22–23 in Scottsdale, AZ): http://remindermedia.com/teamevent