87% of Convenience Stores are Making Room for THIS Energy Drink Brand

More than one-fifth of the 150K+ convenience stores have spoken, and they shared some interesting opinions about the growing energy drinks category. And even if you aren’t familiar with every insight regarding this beverage category, I’m sure you intuitively recognize that convenience is the most important sales channel (by sales dollars) for energy drinks in the U.S. market. But here are my top “categorical” takeaways from the most recent Goldman Sachs Beverage Bytes survey. Firstly, c-stores are preparing to allocate more space for the female-focused, better-for-you energy drink brands…with 87% stating they’ll find more room for Bloom between now and January 2027. Similarly, after just lapping its first year in-market, Phorm Energy is expected to earn more “cooler space” between now and the start of next year. Finally for my category “inflation watchers,” around 81% expect pricing to increase across the energy drinks market throughout the year…with 25% believing price hikes will be “significant.”