87: Pinterest Strategies for Podcasting with Jana Osofsky

Jana Osofsky is a Marketing Expert and Pinterest Specialist. She got started working online in 2016 as a Virtual Assistant and developed a specialization in Pinterest for lead generation. Now she helps online course creators, coaches, service providers, and consultants automate list growth so they can attract a steady stream of targeted leads for their courses and programs – and set themselves up for long-term success. (And yes, she does that with Pinterest!) She's on a mission to spread the word: When set up properly, Pinterest can generate targeted leads – with a small investment of time each month. In this episode, Jana shares how Pinterest is not just a place for DIY projects, hair inspiration, and recipes, whether or not you need a business account, the four pillars of successfully using Pinterest for your business, the first step she recommends service providers do if they think they might want to utilize Pinterest, why having a very clear idea of the specific keywords and phrases your target audience is searching for is crucial and her advice for how to get that clear idea, the five areas of your Pinterest profile where you can add keywords, her tips for creating attention-getting pin images, whether or not audiograms can be used on Pinterest to promote your episodes, her thoughts on an ideal schedule for posting pins on Pinterest, and more!   To learn more about the resources mentioned in this episode, visit the show notes.   Want to connect with me further? Follow me on Instagram and/or Facebook and reach out! Want to work together? Here's how we can do that! One-on-one podcast launch packages Self-paced online course for launching your podcast Podcast auditing (Ideal if you're getting ready to launch and want an expert's eyes on everything first or if you've already launch and you want advice on how to improve your show.) Podcast editing (let me take care of the time-consuming post-production aspects of your show)