87 - [SALES] Your Customers Tell Lies: Part 2

Last week I talked about the ways your customers lie just to get a cheaper price which leaves you at your disadvantage. I wanted to explore a bit more on that. Your customers may lie if they want to win you over at a cheaper price but don't you know they do same thing if they don't give you the job anyway? Why would they do that?  I know it's probably what you're asking right now so I'm here to tell you the REASONS why 'people tell lies'. I'll spill you the beans in this short video.