87. Secrets of Great Copywriting with Julie Cabezas

Welcome back to another episode of Life After Corporate! In today's episode, we're talking about great copy. How much do you have to communicate with your audiences?  What is it that makes copy engaging? What is the most effective way to have that conversation with your ideal clients, and what makes for a really great copy? Today we are speaking with the founder of Copy Crimes, Julie Cabezas.    [00:01 - 06:05] Opening Segment I welcome our guest: Julie Cabezas  The Story of Julie's Life After Corporate The Big Ideas Person From engineering to marketing: Julie's journey to copywriting How Copy Crimes started   [06:06 - 29:01] Secrets of Great Copywriting Content is king, content is exploded on the marketing scene. Why copywriting is simply selling on paper Make sure your copywriter knows how to sell  What do people desire?  Three Major Parts of the Brain  The Biggest Step People Miss Make that connection. Build trust, show your vulnerability Playful, connected way of discovery How to convey inside stories through casual conversation and storytelling in social media Julie talks about where trust is built from  Copywriting is not always selling something A Brand Promise Home Online Engaging in a two-way conversation with your audience Can you overeducate your audience? The mechanism of change is not really knowledge No substitute for hiring an expert Knowledge versus Transformational Experience Julie talks about her business A business that sells time  The Biggest Shift Employees get paid for their time entrepreneurs get paid for the value they bring to the marketplace The sales process is about the changing of paradigms Bringing value beyond "Julie, write my blog." Julie's Clients are Unconscious Competent Teasing apart your genius and how a client transforms through engagement Learn How to Sell Your Offers   [29:02 - 31:00] Closing Segment  Connect with Julie through the links below  Implementation alarm challenge  Follow us on social media and leave a review Final words   Tweetable Quotes: "Copywriting is simply selling on paper." – Julie Cabezas "Trust is built from consistency and credibility." – Julie Cabezas "The foundation of all great copy is a brand promise." – Julie Cabezas Connect with Julie through https://copycrimes.com/    SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!  Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. CLICK HERE to join our private Facebook Group!  Connect with me on Instagram, LinkedIn, or checkout our website at www.lifeaftercorporatepodcast.com