EPISODE · Aug 23, 2024 · 1H 2M
#87 | The 5 Numbers Every Marketer Must Track for Predictable Income
Marketing isn’t magic—it’s math. And if you don’t know your numbers, you can’t build systems that deliver predictable income.In this episode, Hakeem sits down with Tai Goodwin—CEO of That Marketing Team and creator of The Liberated CEO Accelerator—to explore the five essential metrics every marketer needs to master. With over 20 years of experience in instructional design and digital strategy, Tai reveals the difference between marketers who guess and those who grow. She also dives into why quizzes outperform checklists, and how thinking big (not playing safe) is the key to building a liberating business.Discover the 5 marketing metrics that drive consistent revenueUnderstand why implementation, not information, is where most marketers failLearn how to use quizzes strategically to convert better than traditional lead magnetsTune in now to learn how to track the right numbers—and finally create marketing that pays you back.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.
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What this episode covers
A marketer's job is to produce repeatable systems that deliver predictable income. The way you get that is by knowing your numbers. But what exactly are these numbers you need to know? Tai Goodwin is the CEO of That Marketing Team and the creator of The Liberated CEO Accelerator. She is an award-winning instructional designer with 20+ years of experience creating learning experiences and content. After coaching and teaching hundreds of entrepreneurs about social media marketing and business strategies, it became clear that her clients' most significant challenge was implementation. In this episode, Tai discusses the crucial figures of which effective marketers should be aware. She emphasizes five things you need to adopt/improve for your marketing to have a consistent return. Furthermore, she then elaborates on the value of quizzes and what sets them apart from other tools like checklists. Finally, Tai believes in thinking big, not following the crowd, and not undercharging. Click on the Predictive Income Calculator offered by Tai in this episode: https://docs.google.com/spreadsheets/u/1/d/1P6kACtsE0BZd05YWEbz5bYTPIJQHpirpFqPTm7qICQ8/copy (https://docs.google.com/spreadsheets/u/1/d/1P6kACtsE0BZd05YWEbz5bYTPIJQHpirpFqPTm7qICQ8/copy) There are people who can't step into their purpose until you step into yours. -Tai 📝 For full show notes: https://thesalesaccelerationformula.com/the-key-numbers-every-successful-marketer-needs-to-know/ 📺 Watch this episode on Hands On Business Podcast: https://youtu.be/d3QC57FexG0 (https://youtu.be/d3QC57FexG0 ) 🔗Contact me on LinkedIn for the offer: https://www.linkedin.com/in/hakeemad
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#87 | The 5 Numbers Every Marketer Must Track for Predictable Income
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