87: Think Like an Investor: How a Denver Restaurant Owner Creates Profitable Concepts in a Challenging Market

Ever wonder what happens when you shift from thinking like a chef to thinking like an investor? Kevin Morrison, owner of Fish N Beer and Tacos Tequila Whiskey in Denver, Colorado, shares his remarkable journey and the mindset shift that transformed his restaurant operations. Kevin takes us through his evolution from restaurant worker to owner, including a cautionary tale about franchising (which he calls "the F-word") and the serendipitous timing of launching his taco truck just as both food trucks and tacos were trending. Through both calculated decisions and what he humbly calls "dumb luck," Kevin built concepts that have withstood Denver's notoriously challenging restaurant landscape. Speaking of operational challenges, I've found that successful restaurant leaders like Kevin focus on eliminating unnecessary tasks so they can concentrate on growth and profitability. That's why I appreciate partners like Restaurant Technologies, whose automated oil management systems free up valuable staff time. Learn more about their solutions at https://go.rti-inc.com/RestaurantLeadershipPodcast. The heart of our conversation explores how Kevin trains his staff to think like investors rather than traditional restaurant workers. By removing emotion from business decisions and focusing purely on data, his team has developed creative approaches to controlling prime costs. They meticulously track every dish's preparation time, popularity, and profitability, making tough but necessary menu adjustments when the numbers don't add up. Denver restaurateurs face unique challenges – from addressing homelessness affecting guest experiences to navigating the country's highest tipped minimum wage and intense market saturation. Kevin shares practical strategies for tackling these issues while maintaining quality and service standards. Most impressive is his team's proactive approach to economic uncertainty, including developing contingency plans like "tariff-free menus" and building strong vendor relationships to anticipate supply chain disruptions. What truly sets Kevin apart is his ability to evolve his leadership style – recognizing his strengths and weaknesses while empowering his team to innovate. His story demonstrates that restaurant success today requires both creative passion and financial discipline, a balance he's mastered through decades of experience. Whether you're battling rising costs, preparing for economic uncertainty, or simply looking to sharpen your business acumen, this episode offers invaluable insights from someone who's weathered it all. Listen now and discover how thinking like an investor might be the game-changer your restaurant needs. Resources: Kevin Morrison Fish N Beer Tacos Tequila Whiskey Christin Marvin P.S. Ready to take your restaurant to the next level?  Get the Independent Restaurant Framework that's helped countless owners build thriving multi-location brands. Grab your copy at https://www.IRFbook.com Here is my calendar link so you can book time with me:  https://api.leadconnectorhq.com/widget/bookings/christin-marvin-personal-calendar-r1jjarmnw Podcast Production: https://www.lconnorvoice.com/