87. Tobias Queisser: Taking Greater Creative Risks with AI

"Data and AI can increase risk taking" Tobias Queisser In this episode, Tobias Queisser, co-founder and CEO of Cinelytic, discusses how AI and machine learning can not only de-risk decision making in the greenlight and the overall filmmaking process - but also empower greater apparent risk taking too. Tobias addresses common misconceptions about AI, arguing that it can encourage greater creative risk-taking in filmmaking. With host Alex Stolz, they explore the origins of Cinelytic, the challenges in film production, and the role of data in enhancing film success. They also examine the evolving landscape of film distribution, the impact of streaming services, and the importance of understanding audience behavior through data analytics. Additionally, they discuss the potential of AI to boost creativity and economic viability in the industry, and anticipate future innovations in film technology. This episode was originally published on the Marketing and Distribution Podcast. Key Takeaways: - **AI Encourages Creative Risk-Taking:** Tobias explains how AI can reduce uncertainty, enabling filmmakers to pursue more innovative projects. - **Data-Driven Decision Making:** Utilizing data analytics can enhance understanding of audience preferences, leading to more successful films. - **Evolution of Film Distribution:** The rise of streaming services has transformed distribution strategies, emphasizing the need for data-informed approaches. AI as a Creative Tool:** Rather than replacing creativity, AI can support filmmakers by providing insights that inform and enhance the creative process. About Tobias Queisser Tobias Queisser is the co-founder and CEO of Cinelytic, bringing a background in finance, entertainment, and technology ventures. Prior to Cinelytic, he spent a decade in investment banking and co-founded a global investment fund in London. In 2013, Tobias established Arctic Pictures Limited, an international film production company. He holds an MSc in Accounting & Finance from CASS. For more episodes and information, visit Future of Film Podcast (https://futureoffilm.live/podcast/).