870 » Doubling Down on Marketing and Doing Deals During COVID-19

If there’s one lesson former teachers Marlena and Josh Dates have learned about real estate investing, it’s “Never pause your marketing!”. From Florida, Marlena and Josh have an eye on how Airbnbs are impacting the market, the best marketing for your dollars, and where the market is going because of COVID-19. Even if they have to borrow money from their parents, Josh and Marlena say they will always use direct mail marketing because it always gives back way more money than they put into it. Marlena says that you know what to expect from direct mail because you know the numbers, and it’s a consistent, reliable form of marketing. The only drawback to direct mail marketing is when sellers get 15 different postcards. That’s the time when Marlena and Josh double down on building a relationship with the seller. Because they know, as I do, that relationships are an important part of real estate strategy. What are hard money lenders doing? And are there still buyers and sellers in this market? As active real estate investors, Josh and Marlena have their finger on the pulse of Orange county and its surrounding areas. They share why sometimes lease options don’t work for them, and in what kind of circumstances they lean on creative financing deals. The good thing about real estate is it doesn’t drop overnight, so no matter what you see on the news, you’ll be able to see well in advance if prices are going to stall. This advanced warning gives you time to adjust your offers and your marketing to keep doing deals. What’s Inside: —Josh and Marlena moved from teacher into real estate full-time. —Virtual wholesaling allowed them to travel around Europe and still close real estate deals from their phones and laptops. —Follow up with old leads because fortune is in the follow-up. —How Josh and Marlena figure out an offer using Podio.