870 Suman Desai: Founder & President of GLASSFX

On today’s episode, we welcome Suman Desai, Founder and President of GLASSFX, a biotechnology-forward skincare brand built at the intersection of clinical science, Korean innovation, and modern consumer behavior. Before entering the beauty industry, Suman co-founded FLYBLACK, a private aviation company that challenged traditional luxury travel. But after spending four years inside South Korea’s leading formulation labs, she became convinced that skincare was ready for its own disruption. That vision became GLASSFX—a clinically driven beauty brand designed to deliver high-performance results without the complexity of traditional skincare routines. Built with patented Korean technologies and advanced bioactive ingredients, GLASSFX is focused on creating products that perform like makeup, heal like medicine, and fit seamlessly into modern life. In this episode, Suman shares what she learned from working alongside some of Korea’s top skincare innovators, why she believes the beauty industry has overcomplicated skincare, and how consumers are increasingly demanding fewer products with better results. We discuss the difference between real biotech innovation and marketing hype, how to build trust in one of the most crowded consumer categories, and why she believes the future of skincare will be defined by science-backed performance rather than endless routines. Suman also reflects on the lessons she carried from luxury aviation into beauty, the challenges of building a disruptive brand in a legacy industry, and the emerging trends she believes will reshape skincare over the next decade. A must-listen for founders, operators, beauty enthusiasts, and anyone interested in where science, technology, and consumer behavior are taking the future of skincare.   Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at [email protected]. You can also find me @‌KaraGoldin on all networks.   To learn more about Suman Desai and GLASSFX:https://www.glassfxskin.com/https://www.instagram.com/glassfxofficial/https://www.instagram.com/sumidesai/https://www.linkedin.com/in/sumandesai   Sponsored By: Rippling - Head to Rippling.AI/KaraGoldin and get the only AI to give you full visibility across your business and take complex actions across your entire organization. Ritual - Save 25% on your first month at Ritual.com/GOLDIN Momentous - Get up to 35% off your first order at LiveMomentous.com, promo code KARAGOLDIN Odoo - Discover how Odoo can take your business to the next level by visiting Odoo.com   Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/870