#871 The Complete Offer

You have a great product. That's wonderful. But a product by itself is not enough to guarantee success. Shaun McAndrew believes you need to build a complete offer where you integrate a combination of the product, be it hardware and or software, with the technology, the internet of things, AI and machine learning, with the data analytics and services needed to build a single package that aligns to customer outcomes.   About Shaun McAndrew Shaun is a Navy Veteran, the VP of Business Development for The Service Design Group and keynote speaker.  Shaun honed her leadership skills as a helicopter pilot and Commanding Officer in the U.S. Navy before diving headfirst into conveying the stories that build business relationships and create personal transformations. Learn More - https://theservicedesigngroup.com/learn-more/