874 Jennifer Martinez: Founder of Elevation Tea Company

On today’s episode, we welcome Jennifer Martinez, Founder of Elevation Tea Company — a premium tea brand sourcing rare, organic and small-batch teas from underrepresented regions around the world. Inspired by Northern California wine country and her background in UX and graphic design, Jennifer has built a brand that treats tea not just as a beverage, but as an elevated tasting experience rooted in origin, flavor, aroma and ritual. In this episode, we speak about tea sourcing from regions including Colombia, Tanzania, Kenya and Nepal, working with small-scale farmers, and how terroir impacts what ends up in the cup. We also discuss the launch of Elevation Tea Company’s Rare Tea Tasting Kit, how tea can offer a wine-like experience without alcohol, and why consumers are increasingly looking for more intentional wellness rituals. A must-listen for founders, operators, tea lovers and anyone interested in premium beverages, wellness, sourcing, brand experience and how everyday rituals are being reimagined.   Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at [email protected]. You can also find me @‌KaraGoldin on all networks.   To learn more about Jennifer Martinez and Elevation Tea Company:https://www.elevationteaco.com/https://www.instagram.com/elevationteaco/https://www.linkedin.com/in/jennifer-martinez-83676710a/   Sponsored By: AT&T Business - Switch to AT&T Business at business.att.com Square - Get up to $200 off Square hardware when you sign up at square.com/go/karagoldin Thrive Causemetics - Go to ThriveCausemetics.com/KARAGOLDIN for an exclusive offer of 20% off your first order. LinkedIn Jobs - Head to LinkedIn.com/KaraGoldin to post your job for free. Thirdlove - Head to Thirdlove.com and use code KARA15 for $15 off your first purchase. IM8 - Get a free Welcome Kit and 5 free Travel sachets plus 10% off with code KARAGOLDIN at IM8HEALTH.com/karagoldin   Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/874