875: Establish your Brand through Content Marketing with Mark Raffan

What this episode covers

There are various strategies you can use to promote your brand. One of the useful marketing strategies out there is content marketing. Content marketing allows you to bring the discussion to your brand through the content you are creating. The content should be educational, informative, and entertaining for people to notice it. Showcase in your content how you can solve a consumer problem with your product. https://www.youtube.com/watch?v=2VMXwyocf5o Mark Raffan is a serial entrepreneur and the founder of the B2B content marketing agency, Content Callout. As an expert in the field of content marketing, Mark shares his insights on the importance of creating valuable, educational, and entertaining content to engage with customers. Today, Mark talks about the different types of content that fall under the B2B content marketing umbrella, including owned content like blogs and videos, as well as non-owned content on social media platforms. Quotes “No one gives a shit about your bells and whistles. No one gives a shit about the new product features that you have. They care about the problems that you're trying to solve for them.” - Mark Raffan “Content becomes the lifeblood of many of the marketing campaigns that we may be running already. Because we need to be able to produce content to be able to facilitate a discussion.” - Mark Raffan “The current success of your content is dependent on two things. It's dependent on the quality of the content that you produce and the eyeballs on that content. One without the other makes no sense at all.” - Mark Raffan Takeaways 02:26 Content marketing is about facilitating discussions and educating customers, not just promoting product features. 03:50 Focusing on solving customer problems should be the driving force behind your content marketing efforts. 09:29 Leveraging personal social media profiles can be more effective than company pages for building brand awareness and thought leadership. 13:49 Consistency and a strategic approach to content creation and distribution are key to successful B2B content marketing. 16:00 Experimenting with different content formats and analyzing performance can help identify the most effective content for your audience. Resources: Content Callout: Amazing B2B Content Marketing Follow Content Callout on Facebook Connect with Mark Raffan on LinkedIn Follow Content Callout on Instagram Follow Content Callout on Twitter Follow the B2B Content Marketing: The Content Callout Podcast on Spotify Podcasts

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