#876 The Marketing Path

From our archive. This conversation with Sharyn and Hank Yuloff was originally released in August of 2021.  If you missed it then you are in for a treat.  This was a fun, lively conversation about the marketing path.   As you drive down the road, you have to be ready to make small adjustments.  The same is true for your marketing. This week's guests, Sharyn and Hank Yuloff,  think you need to stop thinking about your marketing as if the plan was carved in stone.  Instead, you should view it as a path that will need to be adjusted along the way.  You need to keep your hand on the wheel, so you can make the small changes to your program as conditions change.   About Hank and Sharyn Hank and Sharyn Yuloff bring a very unique perspective to clients who wish to have their marketing efforts reach new focus. Hank is a targeted marketing tactician with a background in advertising and public relations who has helped small businesses get bigger for over 35 years. Sharyn’s path went through the business affairs and human resources departments and has become an online marketing expert. Their company, Yuloff Creative Marketing Solutions, offers complete traditional and technological marketing plans for small companies who never thought they could afford a Chief Marketing Officer. The couple teach several small business breakthrough bootcamp intensives each year for small groups of businesses as well as work two-on-one in person and virtually with owners of small businesses. They are authors of six best-selling business books, with two more scheduled within 24 months. The couple hosted 243 episodes of a radio program, called “The Marketing Checklist,” and appear as the marketing experts in a yet-to-be-released entrepreneurial video series featuring Brian Tracy called Live Your List. As tools for small business owners to increase revenue and profits, the Yuloffs created a hybrid ‘Do-It-Yourself plus private coaching’ marketing program called The Small Business Marketing Plan and offer free coaching at HowToGetThereFaster.com