878: Make Genuine Backlinks for Your Website with Sujan Sarkar

What this episode covers

Why should you prioritize SEO over other strategies? Everyone in the marketing or business world, whether online or offline, demands traffic. If you want to focus on search engines, you'll need to keep creating content, conducting research and analysis, building backlinks, and other activities for at least a year and a half, if not longer, to generate a steady line of traffic. If you are building up on SEO slowly and steadily, you get results for many years to go. https://www.youtube.com/watch?v=-cohGafQkxc Sujan Sarkar is the founder of OneLittleWeb, an SEO agency that helps businesses grow their organic traffic through a proven SEO strategy. As an SEO enthusiast, Sujan has been in the industry for several years, working with over 500 clients and helping them achieve significant traffic increases for their websites. Today, Sujan shares his insights on the importance of building genuine backlinks for your website and the evolution of backlinking strategies. Quotes “Nowadays, backlinking methods have evolved significantly. Poor backlinks no longer work.” - Sujan Sarkar “Rather than focusing entirely on paid channels, you should concentrate on search engine optimization.” - Sujan Sarkar “If you're just learning, trying to do it all by yourself, maybe do it all on your own, do some learning, watch tutorials, and gain some experience.” - Sujan Sarkar Takeaways 09:24 Genuine, high-quality backlinks are essential for sustainable website growth and search engine rankings. 11:06 Manual outreach and creating valuable, niche-relevant content are effective strategies for building genuine backlinks. 22:12 Managed SEO services can provide a comprehensive, hands-off approach to optimizing a website's content and backlink profile. 24:58 Investing in SEO and backlink building can yield long-term, compounding benefits compared to paid advertising channels. 32:42 Businesses should consider allocating a portion of their marketing budget towards SEO and backlink building, even if they are also investing in paid advertising channels, as it can provide a more sustainable and long-term source of traffic and revenue. Resources: OneLittleWeb: Get Predictable Results With Our SEO Content Marketing Connect with Sujan Sarkar on LinkedIn

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