#88 CDG Market Update: Why the car business looks like 2008, Selling cars on TikTok Live, Payment shock hits car buyers | Jessica Caldwell, Head of Insights at Edmunds and Zac Kinch, General Manager of Rohrman Toyota

Welcome to the third episode of The Car Dealership Guy Market Update—Brought to you by Edmunds. This segment is a monthly discussion with automotive industry experts and dealers about where our car market is today -- and where it may headed. From insider-only dealership insights to macroeconomic trends, my goal is to make you smarter and more informed about the state of our car market in less than an hour. Let's get into it! This episode of the Car Dealership Guy Podcast is brought to you by: Edmunds - Don't miss out on this opportunity to elevate your dealership's visibility and sales performance. You can sign up for Premier today - https://edmu.in/4bXcEIr Car Dealership Guy News - The #1 source for concise and unbiased car industry news. Stay informed with the most relevant and interesting stories by visiting https://cdg.news Interested in advertising with Car Dealership Guy? Drop us a line here Interested in being considered as a guest on the podcast? Add your name here Topics: (00:00:00) - Intro (00:02:28) - Why is a GM at a Toyota dealership getting into the content game? (00:07:27) - Market updates & and dealership reports (00:22:24) - Toyota’s day's supply incentives (00:24:16) - Car buyers are coming back to the market (00:28:49) - The state of hybrid market share (00:34:26) - What are you seeing in the used EV market? (00:37:51) - Do you see a staunch anti-EV customer base? (00:39:23) - The state of consumer health and interest rates (00:45:32) - Zac’s inventory strategy (00:47:23) - TikTok Live (00:49:46) - Edmund’s online shopping survey (01:02:00) - What trends are you excited about for the rest of 2024? Check out Edmunds here - https://edmu.in/4bXcEIr Checkout Rohrman Toyota here - https://www.rohrmantoyota.com/ Check out the website for more (https://dealershipguy.com) and follow me on X @GuyDealership! (https://x.com/guydealership) This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.