#88 - Chatting With Jim Lee: The Fleet Office

Jim Lee is the Managing Director of The Fleet Office. Jim spent 14 years in the British Army in various roles, including being trained as a heavy diesel fitter and later an officer managing a construction Squadron in Afghanistan. He would then move to Australia in 2010 to manage the largest privately owned vehicle and equipment fleet in Queensland, before eventually starting The Fleet Office.The Fleet Office is a technology partner. Offering cutting edge GPS tracking hardware alongside out-of-the-box leading software solutions specializing in heavy equipment. Learn more at https://www.thefleetoffice.com.au/Learn how you can support the podcast, even small amounts make a big differencehttps://www.patreon.com/user?u=73526816Support the podcast by checking out our Sponsors:https://www.boomandbucket.com/https://www.thefleetoffice.com.au/This podcast episode was sponsored by Boom & Bucket. If you’re selling, Boom & Bucket will inspect, photograph, market, and sell your machines so you can focus on your rental business. If you’re looking for new equipment, Boom & Bucket has hundreds of inspected and guaranteed machines that you can browse and buy from your phone. See why the average buyer gives Boom & Bucket a 9.5 out of 10 review.This podcast episode was sponsored by The Fleet Office. Get away from paper documents and spreadsheets and become more compliant by using our cloud-based fleet management software. Save money by streamlining your hire business and understanding your fleet and utilisation better. Learn more at https://www.thefleetoffice.com.au/PODCAST INFO:Podcast website: https://www.therentaljournal.com/podcast-episodesApple Podcasts: https://podcasts.apple.com/au/podcast/the-rental-journal-podcast/id1529824111Spotify: https://open.spotify.com/show/1EhZH7P39tgHJpmAyaF1He?si=xDVjELiFTqSX_u8fwbV5Uw&nd=1YouTube: https://www.youtube.com/channel/UCHpMi2Fze3_rP6A0A6pN2mwSOCIAL:- LinkedIn: https://www.linkedin.com/company/the-rental-journal- Instagram: https://www.instagram.com/therentaljournalpodcast0:00 - Introductions1:28 - Who is Jim Lee2:19 - Joining the UK Military8:05 - First seeing GPS tracking in Iraq9:00 - What is The Fleet Office?13:48 - Selling a RAV4 to start the business19:00 - Understanding industry challenges21:05 - Rolling out telematics & software27:50 - Using QR Codes with your fleet31:52 - Tax fuel credits, refuelling & fuel burn rate39:48 - Digitizing pre starts, dockets & timesheets44:24 - 90% referral rate47:20 - Early challenges51:10 - Today's challenges56:40 - Influential mentors59:18 - Advice to your younger self1:00:59 - How do you define success