88. How Category Management Wins Retail Shelf Space With Russ Forester, Hain Celestial

88. If you're fighting for retail shelf space and losing to bigger brands, you're missing one critical strategy—and it's costing you distribution. In this episode, I sit down with Russ Forrester from Hain to unpack how category management became their competitive advantage—and why it's the great equalizer between small and large CPG brands. We discuss how to turn raw data into a compelling retail selling story, how to use shopper insights (not just velocity) to win resets, and how to become a value-added partner instead of just another SKU on the shelf. You'll learn how to leverage syndicated data, panel data, basket ring insights, and consumer trends to create actionable retailer strategies that drive incremental category growth. If you want an equal seat at the table, you must learn to think like a category leader. Get instant access on the show webpage: RetailSolved.com/session88