88. Iradj Boroumand, Head of eCommerce Europe at SC Johnson: Converting in a Non-linear World

from The FMCG Guys · host Dwyer Partners

Iradj Boroumand is the Head of eCommerce Europe at SC Johnson, a family company and one of the global leaders in home care. With a wealth of experience in digital, Iradj spoke to us about: The current eCommerce scenario for FMCG in Europe Media Mix Measurement & Path to Conversion Measuring every touchpoint with consumers Retail Media Management for Consumer Goods Companies Follow the FMCG Guys on LinkedIn Iradj's prior appearence on the show: Apple Podcasts Spotify

Episode metadata supplied by the publisher feed · Published Jul 26, 2023

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88. Iradj Boroumand, Head of eCommerce Europe at SC Johnson: Converting in a Non-linear World

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