88. Leadership, high value growth and WOW tactics, with Clio Gressani

What you decide to focus your energy on every day makes a big difference to your results. The fabulous growth in high value income achieved by Shelterbox over the last 18 months has been achieved in large part by a deliberate focus on two result areas: creating WOW moments and setting up ‘virtual teas / coffees’ with supporters. In this episode, Clio Gressani, who leads the Partnerships and Philanthropy team at the charity, explains the unusual way she helped everyone understand what great relationship fundraising looks like. And she shares inspiring examples of how her team have followed through on the idea, made supporters feel special and grown income. If you’d like to share this episode to help other fundraisers, thank you very much! And do let us know what you think. Clio and Rob are both on Linked in, and on twitter we are @cliogressani and @woods_rob.