88 - Multichannel vs. Omnichannel Marketing for Jewelry Brands

In "Jewelry Marketing in the Time of Coronavirus" (episode 72), we discussed the importance of multichannel and omnichannel for jewelry brands. However, we haven't really explored these two sales models in detail, and we never really explained how multichannel marketing is different from omnichannel marketing. We'll elaborate in this episode. https://joyjoya.com/2020/07/16/multichannel-vs-omnichannel-marketing-for-jewelry-brands/