88: Product Marketing with AI: The Customer Insight That Powers Automation

AI is changing how product marketers work. But the strongest product marketers know that AI is only as good as the customer understanding underneath it.On this episode, host Jenn Mancusi talks with Elle Grossenbacher, who has led product marketing at companies like Cisco and Twilio and hosts the Product Marketing Adventures podcast.Learn Elle's approach to product marketing strategy, the Think-Feel-Do framework for messaging, and where AI fits into the product marketing workflow.If you're doing product marketing or wearing that hat at your company, this episode gives you a practical playbook you can apply this week."Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner.🔗 Mentioned in this episode:Product Marketing Adventures podcast → https://podcasts.apple.com/us/podcast/product-marketing-adventures/id1805498961Customer Journey Mapping episode → https://podcasts.apple.com/us/podcast/43-how-to-do-customer-journey-mapping/id1694978118?i=1000663964632👤 Connect with us: Elle → https://www.linkedin.com/in/elle3izabethJenn → https://www.linkedin.com/in/jennifer-mancusi🚀 Learn more about Growgetter: http://growgetter.io