88. Rachelle Williams & Hayden Shoffner: Co-Founders of Byrdie Golf

In today's episode our host, Emily Landers welcomes guests, Rachelle Williams & Hayden Shoffner, the Co-Founders of Byrdie Golf, onto the show! Byrdie Golf Social Wear was born from golden hour golf cart rides with our grandmothers, learning life’s lessons through the game of golf. The most important lesson that the ladies have learned over the years, and have put into practice, is to never compromise your personal style for any occasion. Their mission is to bridge the gap between modern fashion and performance while paying homage to the sophistication and style of our matriarchs’ wardrobes. Through Byrdie Golf they hope to not only reintroduce personal style back to the game of golf, but also celebrate a new generation of women who bring friendships, cocktails, and legacies to the 19th hole. Amongst the many life lessons passed down is the quality and fit of a garment. They have sourced for you the finest fabric for both your afternoon tee-time and sundowner cocktail hour. As a cherry on top, they are proud to produce and manufacture all of their pieces stateside. This episode is one you'll want to share with a friend who is always on the golf course, looking to take their business to the next level, or simply someone who will love hearing about the day-to-day behind-the-scenes of building a brand.