#88, Robin Robinson, author, whiskey guru & brand sherpa for craft liquor brands, NYC

Robin's been a fixture of the spirits education world for as long as I can remember - I think we first met when he was still shepherding Compass Box Whisky for the US, at a bar show in Paris. He's a remarkable raconteur - like a lot of the ex-actors littering the spirits industry - and a true expert across the broad world of spirits, but what really sets him apart is his structured, masterful approach to actually selling, a skill he learned in Silicon Valley and took with him to the liquor industry. Unlike most people who've been terrified of selling due to watching movies like "Glengarry Glen Ross" and "Tin Men", Robin respects sales people - and helps create great ones as part of his consulting services. As he says "If you have something in your hand, a sales person put it there". We had a great chat about his origin story, about truly honing your own brand, his move into the liquor biz, and the state of the industry. We didn't even talk about his excellent book "The Complete Whiskey Course", so for sure we'll have to have him back on to catch up. Enjoy!Buy Robin's book from independent bookstores: https://bookshop.org/p/books/the-complete-whiskey-course-a-comprehensive-tasting-school-in-ten-classes-robin-robinson/12350951?ean=9781454921226Robin's website: https://www.robinrobinsonllc.com/Robin on Facebook: http://facebook.com/robin.robinson1Robin on Instagram: http://www.instagram.com/robinrobinsonllcRobin on LinkedIn: https://www.linkedin.com/company/robinrobinsonllc (Get in touch with Duff!Podcast business enquiries:  [email protected] (PR friends: we’re only interested in having your client on if they can talk for a couple of hours about OTHER things besides their prepared speaking points or their new thing, whatever that is. They need to be able to hang. Oh, plus we don't edit, we won’t supply prepared or sample questions, nor listener or “reach” stats, either, and no, you can't sit in on the interview (or lurk on the Zoom.)  And our AI automatically deletes pitch emails that are clearly written using AI. Retain Philip’s consulting firm, Liquid Solutions, specialised in on-trade engagement & education, liquor brand creation and repositioning: [email protected] on Instagram: https://www.instagram.com/philipsduff/ Philip on Facebook: Philip Duff Philip on X/Twitter: Philip Duff (@philipduff) / Twitter Philip on LinkedIn: linkedin.com Old Duff Genever on Instagram: Old Duff Genever (@oldduffgenever) • Instagram photos and videos Old Duff Genever on Faceboo...