#88: Ryan Holiday—The Crazy Story of a Narrative War and the Conspiracy That Won It

The world around us is pretty bonkers. Fortunately, that's good for us as business leaders. Behind every headline, there are so many lessons that can make our business stronger. Today on the Building a StoryBrand podcast, we hear the crazy story behind one of those headlines. Ryan Holiday is the author of Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue, which tells the story of how Peter Thiel strategically launched a behind-the-scenes conspiracy to take down media giant Gawker. The story itself is wild, but when Ryan tells it, it becomes a study in how to use narrative, patience, and strategy if you find yourself in a battle of sorts. Maybe you're battling a competitor for market share. Or battling a public misconception that's hurting sales. In either case, this episode will give you a glimpse into what Thiel did behind the scenes to create the outcome he wanted. Give it a listen today! http://buildingastorybrand.com/88