88- Sonos - Business Design Teardown

Can you hear that? It’s the sweet sound of another business teardown, this time focused on a company that’s all about great listening experiences…. Sonos! From slick unboxing and setup to seamless connectivity, Sonos have designed a product experience that is the envy of the hardware world. But is it the envy of the business world, too? In this episode Alen, Franz and Tom take a deep dive into the strategy, brand, and financials behind one of the design world’s most admired brands. We discuss: - How a brave bet on WiFi connectivity set the scene for Sono’s future success - Why mass adoption of streaming was key to Sonos’s growth strategy - How Sonos can continue to fight its corner in the notoriously tough hardware market - Headphones, content, or business model innovation… where are the opportunities in Sonos’s future?     www.d.mba