#88: The Experience Shift: Why AR in Marketing Is the New Competitive Edge (1/2)

AR in marketing isn’t just hype—it’s here, and it’s transforming how brands connect with customers. In this episode of Likely Marketing, Shiv explores the explosive growth of Augmented Reality (AR) and why it's becoming a must-have tool for marketers. Learn how platforms like Snapchat, Apple, Meta, and Google are fueling AR adoption, and discover how top D2C and B2B brands—like Warby Parker, Sephora, IKEA, Boeing, and Johnson & Johnson—are using AR to create immersive, personalized experiences. From virtual try-ons to AR-powered training, AR is bridging the gap between digital and physical, solving real-world problems, and driving serious business value. If you're a marketer looking to elevate your strategy, this episode will show you how AR is reshaping customer engagement today—and where it’s heading next. Don't miss this deep dive into the future of AR in marketing!🔔 Subscribe for more insights on the future of marketing.🎧 Available on all major podcast platforms.(00:00) Intro(00:44) How does AR adoption look like right now?(02:02) Digital platforms that supporting the growth of AR adoption(03:13) Brands that are winning with AR(06:11) How is AR elevating the customer experience?(08:26) Wrapping up