88: Virginia is for Lovers with Lindsey Norment

Lindsey Norment, Brand Director at Virginia Tourism Corporation, joins this episode of the Destination Marketing Podcast to talk about her destination's unique brand and how they have used it amidst the current global situation. Listen to learn more about how "Virginia is for Lovers" came to be, as well as how they have pivoted their campaign to offer support to local DMO's during the Covid-19 pandemic.  "When I think about this year and these past couple of months, we have had to rewrite our strategy and our plan so many times. The idea of looking at and going back to the research has been absolutely important in figuring out how we can change and shift and work together in that way."  -Lindsey Norment on the importance of collaboration and research in developing their recovery campaign. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email [email protected] or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.