88 - Why Shifting Your Identity Will Make You Rich - Stephen Larsen

In this episode, I interview Stephen Larsen, Russell Brunson's #1 Funnel Builder. Stephen failed 17 times before he succeeded, and at one point couldn't even feed his family, but now he is a multi-millionaire. At this point, he has coached 20,000+ entrepreneurs and generated over $10,000,000 dollars. He comes on to talk about his personal identity shifts and killing his old self to become a new person and shares how that consequently led to his immense success today. Listen in and learn how you can a greater and more successful version of you. Key Points Discussed: The original energizer bunny and king of offer creation (01:59) Steve’s personal identity shifts (03:48) Becoming a successful coach accidentally (07:28) Becoming the person that you need to become (09:59) Steve’s Vision: Fighting the J-Curve (12:55) Doing things the unconventional way (15:51) Your business will only grow to the degree that you do (23:45) Motivation sucks and environment changes our behavior (28:40) Obstacle is the way (34:52) Enduring the dips and plateaus (40:38) Balancing personal and business (46:05) The role of faith in business (51:46) Making a difference in the world (55:55) You can find the transcripts and more at www.thinkdifferenttheory.com/88 Additional Resources: Get the Free Mindshift Playbook and Get a Chance to Win Some Great Prizes The Obstacle is the Way by Ryan Holiday Ego is the Enemy by Ryan Holiday How the World Sees You by Sally Hogshead Can't Hurt Me by David Goggins The Dip by Seth Godin Affiliate Outrage Play Bigger by Al Ramadan Expert Secrets by Russell Brunson -- Be sure to follow me on Instagram @joshforti Subscribe to the podcast on Apple, Spotify, Google, Stitcher, or anywhere else you listen to your podcasts. You can find this episode plus all the previous episode here. Be sure to grab a copy of The Mindshift Playbook here. If you haven't already, please rate and review the podcast on Apple Podcasts! SUBSCRIBE:Apple | Spotify | YouTube FIND JOSH:Facebook: /realjoshfortiInstagram: @joshfortiDownload The Golden Mic Method Book