#88 – Wie man das Image einer Marke positiv auflädt – Stephan Cimbal von Sailun im Interview

from Automotive Insights Magazin - www.auto.news · host Kay Lehmkuhl

Als Director of Marketing Europe ist Stephan Cimbal ein zentraler Akteur in den strategischen Aktivitäten von Sailun Tyres. Auch der chinesische Reifenhersteller gehört zu den internationalen Playern, die ihren Blick verstärkt nach Europa richten. Im Podcast von Automotive Insights spricht Cimbal über die Sailun-Ambitionen hierzulande und erläutert, welche Rolle der Markenaufbau und die zugehörigen Marketing-Maßnahmen dabei spielen.

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This episode is 58 minutes long.

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This episode was published on July 22, 2025.

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