881: Why Data Analytics Is Essential in Digital Marketing With Jonathan Tesser, NYC & Company [K-Cup DoubleShot]

Jonathan Tesser is the Vice President of Research and Insights at NYC & Company*, New York’s official tourist agency. His day job is to collect consumer data on domestic and international tourists to NYC so his company and member organizations can better market to them. But John’s passion lies in his alter ego as the “Career Whisperer” to young professionals. As a person who’s had 10 jobs in nine different companies over the years, Jonathan has a lot of insight on how to get a job, and not just any job, but a job in the career you want. Jonathan is also a Linkedin content creator with just under 150,000 followers, so give him a follow if you want advice on how to get hired. John graduated in 2001 from Tufts University with a B.A. in psychology and music.  *After our interview Jonathan joined the Cashmere Agency as Director, Cultural Sciences. WHAT YOU’LL LEARN ABOUT IN THIS EPISODE: If you want to listen to John’s entire interview please check out T4C episode #878