885: Market Effectively and Surpass Your Business Competitors with Jonathan Rosenfeld

What this episode covers

The world changes rapidly, and technologies improve yearly, affecting business industries. You might think, how can your business adapt, utilize new technologies, and surpass your business competitors? As a business owner and a marketer, you first need to know your customer. Today's customers are much more sophisticated. They tend to have done much more homework before they pick up the phone, contact you, or whatever. Thus, you must acknowledge that and start creating content that resonates with your consumer. https://www.youtube.com/watch?v=PHZVPqsEiE8&pp=ygUQcm9iZXJ0IHBsYW5rIDg4NQ%3D%3D Jonathan Rosenfeld is the owning and managing attorney at Rosenfeld Injury Lawyers, a full-service personal injury law firm handling cases in Chicago and across the US. He is also the host of the Personal Injury Law Podcast. Today, Jonathan talks about creating content that resonates with the modern, sophisticated consumer. He shares how his firm is revising and expanding their website content to better address the questions and needs of their target audience, moving away from outdated tactics like keyword stuffing in favor of a more user-centric approach. Quotes “Today's customer is much more sophisticated. They tend to have done a lot more homework before they pick up the phone to contact you.” - Jonathan Rosenfeld “The days of manipulating search engines with keyword stuffing and similar tactics have really gone to the wayside. You have to adapt.” - Jonathan Rosenfeld “You can look at all the different software out there, but at the end of the day, it has to be a human putting the thought into dissecting a website.” - Jonathan Rosenfeld Takeaways 01:04 Businesses must adapt to the modern, sophisticated consumer who does extensive research before engaging. 03:43 Creating content that directly addresses user intent and frequently asked questions is crucial for success. 05:00 Regularly reviewing and updating website content is necessary to stay ahead of the competition. 07:55 Taking an integrated, data-driven approach to website optimization is more effective than relying on a single tool or tactic. 14:06 Putting in the hard work of creating high-quality, user-focused content is the foundation for effective online marketing. Resources Jonathan Rosenfeld Injury Lawyers: Award Winning Chicago personal injury lawyer Connect with Jonathan Rosenfeld on LinkedIn Subscribe to Rosenfeld Injury Lawyers on YouTube Subscribe to Personal Injury Law Podcast By Jonathan Rosenfeld on Apple Podcasts

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