889: Creating Content that Increases Your Brand’s Voice with Kathryn Strachan

What this episode covers

Are you sick of content that doesn't fit your brand because it's too rigid and old-fashioned? The way you talk to your customers should also change with the times. Find out how content marketing services are a key part of building a brand's reputation, making the public more aware, and making difficult topics easier to understand. https://www.youtube.com/watch?v=hdpsExYTcwE Kathryn Strachan is the founder and CEO of CopyHouse, a digital marketing agency that specializes in technology brands. With expertise in SEO, customer-centric content, and technology marketing, Kathryn has built a successful business and has been recognized as a thought leader in the industry. Today, Kathryn discusses the growth and expansion of her company, including the challenges and successes they've experienced over the past year. Quotes “I've always been a bit of a risk-taker. My dad is an entrepreneur, so I definitely grew up in that sort of household. He always had lots of ideas and was constantly pursuing his dreams.” - Kathryn Strachan “I'm fortunate to have a really strong team around me. When I get down, they bring me back up and remind me of all the progress we've made.” - Kathryn Strachan “I love creating content that helps small businesses overcome challenges. This kind of content solves real problems and actually helps people, rather than just trying to sell them something.” - Kathryn Strachan Takeaways 02:54 Embracing a risk-taking mindset and being willing to seize opportunities can lead to significant business growth. 06:31 Implementing a four-day workweek requires a data-driven approach, including auditing internal processes and meetings to maximize efficiency. 07:46 Building a strong team and fostering a collaborative environment can help overcome challenges and setbacks in the entrepreneurial journey. 10:14 Creating content that solves problems and provides value to the target audience is more effective than content focused solely on selling. 15:48 Specializing in a specific industry, such as technology brands, and having a dedicated point of contact within the client's organization can lead to successful partnerships. Resources CopyHouse: Global Content Marketing Agency for Tech & Complex Industries Connect with Kathryn Strachan on LinkedIn Subscribe to CopyHouse on YouTube

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