#89 Allyson Klein: Pioneering Strategies in Tech Marketing and Leadership

In episode #89 of the 2B Bolder Podcast, we feature Allyson Klein.  Allyson is an experienced marketing executive with a notable track record of leading global marketing and communications for Fortune 500 brands and is currently the Founder and Principal of The TechArena. With a deep knowledge of the semiconductor industry, Allyson's industry-recognized leadership spans various marketing and communication disciplines. From driving thought leadership and introducing powerful brands to spearheading corporate, internal, and executive communications, she has left an indelible mark on the world of marketing. She has decades of experience engaging with industry leaders in joint go-to-market success and aligning entire industries toward a common technology future. Her corporate initiative marketing expertise spans sustainability, diversity, equity, and inclusion, talent acquisition, and financial communications. Beyond her impressive professional achievements, Allyson is an exceptional manager, mentor, and coach, supporting the growth and development of countless individuals throughout her career. With an MBA focused on International Marketing from Portland State University and a BA in Marketing and Management from the University of Oregon, Allyson's academic prowess complements her real-world expertise, making her a force to be reckoned with in the marketing landscape. In this episode, Allyson shares her point of view on how women can support one another, leverage storytelling in a technical field to have an impact, find their unique voices, define their own unique success metrics, and not only survive in their careers but thrive.Tune in to hear her share her career journey, from starting out working in the stock market to moving into sales to climbing the ranks in corporate enterprise business for big brands to leading hundreds of folks in a marketing organization to owning her own business today.  She shares the lessons learned along the way, tips, insight, and advice for being bolder in your career in marketing and tech.See the full library of Women in Business and Tech Career podcasts Allyson Klein's Career Tips for Women TranscriptThe 2B Bolder Podcast provides first-hand access to some amazing women. Guests will include women from leading enterprise companies to startups, women execs, coders, account execs, engineers, doctors, and innovators.