89. Community Marketing Using Facebook Groups, with PJ McGeary of Arbor Trail Cleaning

In this episode Neel interviews PJ McGeary of Arbor Trail Cleaning. PJ has had a lot of success using Facebook groups to get the word out about his cleaning business and shares his tactics and ideas, including: - the power of city-based groups, which post about all sorts of topics, not just those related to home services - the cadence you can use when posting — and why copy/paste works fine across all the groups you are part of - the type of post to use (always use photos!) and what to include in it PJ even shares the types of messages you can use on holidays. He's got a great one for Valentine's Day that he shared. Enjoy the episode!