EPISODE · Dec 14, 2023 · 53 MIN
89. Embedding inclusion into business planning for sustainable growth
from Frictionless Growth Marketing · host Sonia Thompson | Inclusive Growth & Customer Experience Strategist
Inclusive marketing leads to sustained business growth. But for that to happen, it needs to be embedded into your strategic business planning process. In this episode, I sat down with Christina Griffin, a business planning consultant for billion dollar brands. We also walk through her framework that highlights how to infuse inclusion into the process. Get the Inclusion & Marketing Newsletter Christina's business planning framework
What this episode covers
Inclusive marketing leads to sustained business growth. But for that to happen, it needs to be embedded into your strategic business planning process. In this episode, I sat down with Christina Griffin, a business planning consultant for billion dollar brands. We also walk through her framework that highlights how to infuse inclusion into the process. Get the Inclusion & Marketing Newsletter Christina's business planning framework
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89. Embedding inclusion into business planning for sustainable growth
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