89. How Niche Brands Beat CPG Giants at Retail With Madeline Haydon, Nutpods

89. If you're trying to compete with billion-dollar CPG brands, you may feel invisible—and that can cost you shelf space and momentum. In this episode, I sit down with Madeline Haydon, Founder & CEO of Nutpods, to unpack how a niche, plant-based brand leveraged digital strategy, Amazon data, and a fiercely loyal community to outperform category incumbents at Kroger and beyond. We break down how to: • Identify an underserved niche and validate it with proof of concept • Use Kickstarter and e-commerce as an incubator channel • Leverage online ZIP-code data to win traditional retail • Differentiate with clean label, unsweetened positioning, and certifications • Turn digital momentum into retail velocity This episode is a masterclass in category disruption, trade marketing leverage, and building authentic brand loyalty. Get instant access on the show webpage: RetailSolved.com/session89