#89 ✨ LinkedIn: Vom Hype zur Reife

from Der contentheldin Podcast · host Melanie Schröder

In dieser Folge nehme ich Dich mit durch meine LinkedIn-Reise von 2021 bis heute – von der ersten „Magic“-Phase bis zur Reife des Kanals. Ich teile offen, wie sich Nachfrage, Reichweite und Dynamik verändert haben – und warum heute andere Dinge zählen als 2022.Hier erfährst Du:wie LinkedIn vom Hype-Kanal zum strategischen Go-to-Market-Channel geworden istwarum Reichweite gesunken ist – aber der Kanal trotzdem wichtig im Marketing-Mix bleibtwelche KPIs heute wirklich entscheidend sind (und warum Views kaum noch etwas bedeuten)Erwähnter Artikel in der Folge: Artikel, OMR, erschienen am 17.11.2022: 700 Euro pro Stunde? Linkedin Ghostwriter werden immer gefragter – und immer teurerDu interessierst Dich für contentheldin und unsere Dienstleistungen? Dann schau mal hier:Go-to-Market on LinkedInZum LinkedIn von Gründerin MelanieZur Website von contentheldinZu InstagramDu wünscht Dir einen Termin mit mir? Dann trag buch Dir hier Dein unverbindliches Erstgespräch.

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This episode was published on February 27, 2026.

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