89. Marca España con Raul Peralba de Positioning Pioneers

from Desde Dentro. El podcast de gobierno transparente para La Razón. · host La Razón

En este episodio tratamos un tema crucial con Raúl Peralba (Ralph Whitestone) como es la Marca y en concreto la Marca España. Raúl nos habla de la necesariedad de ocupar una posición en la mente, bien fortificada y ventajosa para competir mejor y con más eficacia ya seas una marca ciudad o país. Esto es el “posicionamiento competitivo”. Es lo que hará que el “cliente” esté dispuesto a pagar más por la diferencia que perciba. Una conversación abierta que te ayudara a comprender mejor los retos de la Marca "Lugar". + info en twitter @rperalba y https://positioning.ws/

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This episode is 36 minutes long.

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This episode was published on July 10, 2023.

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