89. Marketing Masterclass with Naked's Marketing Manager, Liezel Swiegers

In this episode of Marketing Masterclasses, Declan and Rebecca sit down with Liezel Swiegers, Marketing Manager at Naked, the AI-driven insurance disruptor.Liezel shares her journey from Takealot to Naked, the lessons she’s learned building a brand that stands out in a saturated industry, and why the Naked Difference is reshaping customer relationships in insurance.Expect insights on:How to create content people want to share on social mediaWhy building in-house creative capability can be a superpowerThe hardest challenges in measuring marketing ROILeadership lessons and advice for future marketersHer personal mantra: get off the beaten trackA fresh, future-focused conversation that blends creativity, strategy, and authenticity.