#89 Packaging Design and Printing 101 with Kirk & Kurtts

Today we’re joined by two of my favorite Startup CPG community experts: Kirk Visola and Andy Kurtts. The world of printed packaging is complex to navigate, and I wondered what was top of mind for Kirk and Andy as they help brands daily with designing and executing branding and packaging at Kirk’s agency Mind the Font and Andy’s agency Buttermilk Creative. Our goal was some 101 level content around designing and printing packaging for your brand.Listen in as Andy and Kirk share about:Common misconceptions when working on print projects and how the color you see on a screen translates to printed colorThe importance of being a good partner to your packaging vendors and considerations for choosing a printerTips for navigating a re-brandIdeas for saving money while still creating custom packagingHow to transition from packaging primarily for DTC to a successful package for retail shelvesA review of Shelfie winner AWSM’s sauce’s unboxing experience (44:29) and how to maximize your DTC consumer experience with packagingAnd more!And, stay tuned for a bonus episode this week featuring co-founder Carl from AWSM Sauce - not only a Shelfie winner, but also one of the fan favorites from our Backpack Brands event at Expo East last year.Episode Links:Mind the Font websiteButtermilk Creative websiteKirk’s LinkedIn & wearables VSLAAndy’s LinkedInKirk & Kurtts Podcast (a few of Jessi’s favorite episodes below): #22: You're full of Shippers#31 Jake, Not from State Farm#41: It's AI'ght with Evelio MattosCorrugated resource: Cory Connors, Sustainable Packaging PodcastBrands mentioned: granolust, AWSM Sauce, Mid-Day SquaresIFT Links:Exhibit at IFT FIRSTAttend IFT FIRSTIFT websitePromomash/Crisp Links:Try Promomash + Crisp free for 30 days hereWebinar recording: Promomash + Crisp Present: The Next Big Thing in WFM Demo AnalyticsWebinar recording: Distributor Data 101: 5 Things Brands Should Be Tracking and WhySocial Nature Links:Social Nature websiteSocial Nature team email: [email protected] from & get to know the Social Nature team: Episode #87 How Natural Shoppers are Responding to Inflation with Social Nature's Jessica MalachEpisode #50 The Data Behind the Modern Wellness Consumer with Social Nature's Jessica MalachOverview of Digital Sampling with Social Nature founder Annalea KrebsEpisodes that mention Social Nature campaigns: Episode #66 Sharing is Caring: How Alison Cayne & Haven's Kitchen share cooking confidence and industry knowledge (Social Nature discussed at 41:15)Episode #86 From Target Buyer to Nationally Launching Upcycled Pet Brand Shameless Pets with James Bello (Social Nature discussed at 37:33)Show Links:Join the Startup CPG Slack community (12K+ members and growing!)Follow @startupcpgVisit host Jessi's Linkedin or websiteQuestions or comments about the episode? Email Jessi at [email protected] music by Super Fantastics