89: Pay Per Click Advertising in Tourism, Part 3

from The Digital Tourism Show · host Chris Torres

DigiTourShow #089

What this episode covers

Unfortunately, you are in what is arguably the most competitive industry for PPC. Your competitors are often trying to target a very similar audience as you. It is vitally important to research and track your competitor’s PPC ads and overall online marketing strategy as this will help you in many ways. For example, it can even highlight the weak points in your own campaign and adjust accordingly. What keywords are they using and how good is their landing page? The information is available. Use it to rise above them.

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89: Pay Per Click Advertising in Tourism, Part 3

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This episode was published on November 27, 2017.

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