#89 - The 4 Step Process When You Want To Know How

Have you ever noticed that you gravitate towards articles, stories or shows that promise to teach you how to do something. You may not know this, but when creating a title for a blog, podcast or anything else that you want to capture people's attention, using "How" in the title is highly recommended. The reason is because we all have the desire for more, especially more knowledge when it comes to being an accountant. We value expertise, how to service our clients and businesses at the highest level possible and how to achieve professional success. As working moms we also have the desire for more for ourselves and our families, and we want clear cut instructions on getting the results we want. Seeing a picture on Pinterest of a beautiful water feature in someone's yard is interesting, but add the title "How to create this in a day" and we are hooked. From the desire to be a solopreneur, to wanting to finally get all the family photos digitized, it all sounds exciting and compelling, but then comes the question of "But how?". That one question can seem like a big letdown, taking the wind out of your sails and making it seem too big and complicated, so you end up saying "Why bother". The tricky thing about wanting to know how, is that your brain will automatically resist any idea it's unfamiliar with and will transfer responsibility for the "How" to someone or something outside of you. Even with clear cut steps on how to do something, it's important to understand what will actually gets you the results you really want. This week on The CPA MOMS Podcast I discuss why we have such a strong need to know how and the 4 step process to help you when you want to know how.